SPF 50+
Mineral Fluid
The US launch of the Yon-Ka Paris SPF 50+ Mineral Fluid reframes sun care as an essential daily gesture rather than a seasonal necessity. This 100% non-nano mineral formula delivers a high-performance, invisible shield that hydrates and strengthens the skin barrier through every season. Set against a palette of sandy beige and natural light, the narrative celebrates the fusion of purity and performance. Don’t let your daily protection be an afterthought!
Art Direction, Social, Print
Global Art Director: Eric Le Bihan | US Art Director & Lead Designer: Nicole Crosta | Designer: Daria Sivova
Key Visuals
Directed and executed with a focus on elevated resonance. To adapt this identity for the US market, I utilized AI to refine the atmosphere and texture of every frame. The result is a pair of key visuals that don't just showcase a product, but evoke the quiet confidence and clarity of a premium brand experience.
Social Media
I worked hand-in-hand with the Communications team to lead our social creative. I focused on bridging the gap between a brand’s message and a premium aesthetic, designing visual narratives that feel modern, human, and always on-brand.
Print Mailers
I conceptualized and led the creation of this mailer as a first-of-its-kind unboxing experience for the brand. From sourcing materials within budget to designing the visuals and copy, I oversaw every detail of the execution. The success of this US initiative was later adopted by our global teams, establishing a new standard for how we connect with our audience.
